Independent Traffic Control

Brand | Website | Video | Digital Marketing

ITC is a Māori and Pacific-owned business that leads in traffic safety management and training. The company needed to create a new identity after many years of growth. The brand needed to articulate its founding principles which are based on community and social development. The brand language developed through our Discovery Workshop is powerful and inspiring. One of our aims was to change the negative public perception of the people who work in traffic safety. We achieved this by developing messages that meaningfully communicate what they do which is ‘Keeping Your Way Safe’ and ‘Protecting What Matters’.

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