Ricoh
Purpose Branding
Rise was commissioned to develop the purpose branding for RICOH NZ so we launched “Together For Better”, a campaign name that is uniquely owned by RICOH NZ and implemented throughout all touch points of the brand – office signage, phones and an internal brand campaign to their 400 staff. The campaign communicates their collective actions for good by bringing their staff together for good causes such as days to plant trees and their collaboration with the Fred Hollows Foundation to repair blindness in the South Pacific Islands.
