State of Flux

Brand Identity | Report

Rise created a new brand identity for State of Flux, a leading procurement and supply chain consultancy. The hero brand icon is designed to show a flux moving in and out, the idea extends to a central hub of four quadrants (North, South, East, West) and the four main parts of the business (Consulting / Technology / Training / Managed Services). The device can be used to frame and house imagery and layout. We also developed a counterpart logo device for their SupplierBase software. The work has been visualised into several brand components, and Research report.